Working From Home – 7 Offline Marketing Ideas …That Could Bring In Revenue To Your Online Business

§ December 20th, 2012 § Filed under Working From Home § Tagged , , § No Comments

Before businesses converted to online marketing, the bread and butter marketing and advertising techniques mostly focused on traditional marketing or what is now called offline marketing. These 7 offline marketing ideas have been around for years and have been proven time and again to bring in revenue to any business whenever they are well-placed and well-timed.

Classified ads

Ad placing on any local or national newspapers can give your website traffic or sales a really good boost. How? Apparently, people still read newspapers and trust the things they read on print media. And with this same level of trust, people view newspaper ads as something that they can be confident about. Online businesses that have placed ads on newspapers have benefited from the great advertising rates of this medium.

Flyers and Posters

There’s a good reason why small and large companies alike still use flyers as part of their marketing campaigns. They work and they work really well. Place flyers somewhere with good traffic and watch as traffic get diverted to your website.

Direct Mail

The offline version of opt-in email listing and email marketing, offline direct mail is a marketing method that directly contacts individual and inform them of your website’s presence. When done consistently and with good email pieces, this strategy can help with brand awareness. This may even result in instant sales.

Business Cards

These are possibly the least expensive of all marketing strategies. Give your business cards to anyone you meet and leave them anywhere you go. The results may not be instantaneous, but in time, your cards could bring in revenue for your online business.

Give Free Information

If you are an expert in a field relevant to your business, you could try to be a free learning resource. You could do this by holding a free offline class.   Writing reports to give away and writing articles are other ways to give away information – just make sure that you are linking to your site.

Freebies and Giveaways

Giving away promotional items is still alive and well. Next to business cards, this strategy is probably the second least expensive. The cost of this offline marketing strategy could run up to a few hundred dollars or more though if you’re giving away expensive free items.

Network with Other Local Business Owners

The chamber of commerce as well as other local business associations are powerful tools to expand your network. Connections mean better opportunities. Try to get as many connection as you can by attending local business owners meetings and conferences.

 

Just because you are working online and from home doesn’t mean that you have to disregard offline marketing.  It can certainly make a difference in your business.

Working From Home – Viral Report Marketing – A Great Way To Start!

§ December 4th, 2012 § Filed under Working From Home § Tagged , , § No Comments

Most people, if they really admitted it, would love to be able to work from home.  They want be able to set their own hours and to be their own boss.  I’ve been working at home since 2007 and I absolutely love it!

I had been in management with a company for years that I truly did love!  I loved the job and I’ll admit – I love the money that I made.  But, the job was extremely stressful and I came down with a case of the shingles.  Do you think that it was a wake up call?

For the last 3 years, I’m so glad that I’ve been able to work from home (actually from anywhere that I can take my computer).  I’ve been able to take care of my Dad before he passed away earlier this year – I’m able to go to my Mom’s once a week to do things for her since she’s not able to and now to take care of my husband.

He has just had his 4th knee replacement in 8 years – and just got home this week.  It’s pretty much a full time job taking care of a spouse who has just come  home from a hospital and is pretty much immobile for awhile.

So, if you think that you may be in this situation at some point – or you may be now – I highly suggest that you start making steps toward working from home.  A super (and easy) way to start is by writing short reports that can go viral.  It’s a strategy that many people are currently using to create a lucrative business.

A friend (and mentor) of mine, Connie Ragen Green has put together a training on how to go about making profits from viral report marketing.  And, the best part is that it’s free!

I highly suggest that you take a look at this – and start writing!  Hey – the training is free!

 

Wishing you well!

Judy

Time Management Skills for the Solo Entrepreneur

§ November 19th, 2012 § Filed under Time Management § Tagged , , § No Comments

You’ve done it. You’ve taken the plunge and become your own boss. You no longer work for anyone and no one works for you. You now get to make all of the decisions without anyone else interfering. It’s your company and you’re the boss.

One of the things that solo entrepreneurs find out soon after setting up shop is that there’s a lot of work to do and that they are the only one around to do it. Some  prefer to do everything themselves, others hire people to do some of the more mundane jobs or the ones for which they have little knowledge or talent. Still others would prefer to hire some help but find they can’t afford to when they’re just starting out. How can one person manage to do everything? Time management skills are just as important for the lone entrepreneur as they are for the business with thousands of employees. Prioritizing is a necessary component of effective time management.  You may have different priorities every day but it is necessary to identify what they are.

Schedule Daily, Weekly, and Monthly Tasks

Obviously, there are some tasks you will have to do on a daily basis and each day should start with a fresh to do list. Depending on your business, though, there are probably several tasks that you can do on a weekly basis and some that you can do on a monthly basis. It may take trial and error to figure out what these tasks are and to schedule them accordingly.

Daily tasks may include checking your email and replying back to clients or others but try to keep checking email to a minimum of no more than two or three times over the course of the day. You might be surprised at how much time can be wasted perusing email over the course of a day. If you have a subscription list that you send emails to on a daily basis, consider using one of the many products or services that can automate that for you, such as an auto responder program or service. Speaking of email, when you do check your email, manage it immediately even if you don’t answer it immediately. That is, either delete it or move it to an appropriate folder where you can easily find it when you need to. There is no greater time waster than spending time looking for something. The folders you create will depend on your individual needs, of course, but everyone should have a to do folder in their email.

Social media can be another time suck.  You want to schedule so much time – 15 minutes/30 minutes or whatever – and then get off.  Don’t get caught up in everything that you don’t get any work done.  Social media can be great for building your business – but it can also be a large deterrent to you and your time management.

As you build your business, you may decide to hire someone to help you with some aspects of your business needs. The Internet is rich with individuals who work as virtual assistants or who work in some aspect that you will find helpful. There are various job boards, auction sites, and forums that you can use to find assistance, many of which cost very little or are free. Manage your time and your money wisely and you will grow your business at a steady rate.

 

 

Keeping A Time Management Diary

§ October 31st, 2012 § Filed under Time Management, Working From Home § No Comments

One of the first things financial experts tell those with money problems is to write down every single dime they spend for a period of about 30 days. This is often used as an eye-opening exercise so people can see where their money is really going so they can know where they need to make adjustments or control their spending. In the same way, keeping a time management diary can be a valuable tool to help you to see where the bulk of your time is being spent. If you are constantly being interrupted by phone calls or find yourself surfing the net when you should be working, a time management diary can help you to pinpoint areas where you might need to make adjustments.

Other ways a Time Management Diary can Benefit Your Business

When you start keeping a time management diary, don’t just note that you are working at certain times but rather write down exactly what kind of work you are doing. You don’t have to get detailed here, just jot down a few words. For example, are you conducting research, responding to customer questions or complaints, filling orders, updating your site, or what? Tracking the amount of time you spend on each work activity, at least at first, will help you to see where you are spending the bulk of your time and where you might need to make adjustments.

Be Honest!

The time management diary is for your eyes only so be honest! Write down the time you spend surfing, playing video or online games, emailing friends, and any other non work-related activities. Just like the individuals who keep finance diaries are often shocked to discover how much they spend on beverages or magazines, you may be surprised to discover where huge blocks of your time are going. Whatever you discover, once you have a record of how you normally spend your time, you’ll have a pretty good idea of what adjustments, if any, need to be made.

Time Spent on Business Activities

You may be surprised to discover that you spend a good portion of your day answering customer questions or complaints. If so, use this information wisely to streamline your business and hopefully, increase profits. For example, if you are spending a significant amount of time answering customer questions, could your site benefit from a FAQ section? What about customer complaints? Are you seeing the same complaints over and over again? Is there something you can do different to minimize those complaints? If so, it will serve you well to do so since your customers will likely tell others how they feel about your business, whether it is positive or negative.

Start keeping a time management diary today and use it as a tool to grow your business!

 

Working From Home – Tips on Developing a Successful Mindset

§ October 23rd, 2012 § Filed under Positive Attitude, Working From Home § Tagged , , § No Comments

It may be that your state of mind can make the difference between a successful business and a failed one. It can make a difference in your personal satisfaction and how others view your business efforts. Developing a successful mindset is key. But how? Here are some tips.

Be Realistic

Having impossible-to-reach goals is a good way to set yourself up for discouragement. You want to have goals that are high enough to inspire you, but not so high that you miss them again and again. If you are having trouble meeting your goals and thinking positively, stop and take an assessment of your goals. Maybe you need to pull your goals back down toward the earth a bit.

Challenge Yourself

On the other hand, you might find yourself getting negative about your business because you are not challenged. If it is just too easy to meet your goals, perhaps your goals are not high enough. Challenge yourself, but keep it manageable.

Keep Positive Company

When you hang around with negative nay-sayers, it tends to rub off. Your acquaintances might be jealous of you, too, and threatened by your success. Try to keep company with upbeat people whose excitement is contagious.

Write Your Dreams

Keep a list handy of all the reasons you started your home-based business. Look at it whenever you feel overwhelmed or negative. Remind yourself of why you’re doing this. This list might include financial goals, too, and why you want to earn that money.

Don’t Blame Others

Don’t blame others for your failures. Of course, it’s not positive to beat yourself up over your failures, either. The healthy way to handle failure is to take responsibility for the failure and learn from it. Think of it as a motivational moment – you can improve and not make the same mistakes again.

Be Bold

Sometimes, you can exhibit a negative mindset by being too cautious. If you always feel the need to have several back-up plans before taking any risk or venture, it can hold you back. Being sensible about risks is healthy, but being overly cautious can paralyze you.

Confidence in Your Abilities

Sometimes it’s hard to believe in yourself and your talents. But if you want to develop a positive mindset, you need to think well of yourself and your skills. Have confidence in your skills. There may be others who have similar skills, but no one has your personality behind them.

Working from home takes a special person.  And, you need to make sure that you have the proper mindset.  Hopefully these tips will help keep you going!

Motivation – From Building A Dream To Celebrating Your Accomplishments

§ October 16th, 2012 § Filed under Motivation, Working From Home § Tagged , , § No Comments

Staying motivated is a curious thing.   Sometimes, you need big things – life events that have the power to turn you around – and sometimes, you only need those tiny motivators – a cute saying on a poster – to make you feel like you have the power to do anything.

To get motivated – the first thing that you need to do is to identify what your dream is.  Big or small, it really doesn’t matter. As long as you have a dream, a goal, an objective, something you can hold on to, something to work for…that’s good enough to get you started. Once you have identified it – believe in it. Fuel it and keep the fire inside you burning for it. Give it all you can for that dream to be achieved.

Then, you need to get on with setting on the path to achieving your dream.  Don’t feel like getting out of bed? Don’t think this is the best time to start a new project? Don’t feel ready yet? Shut these negative ideas out. Feel like you truly are ready for something. Realize that every day is just as good to start new things as any other day.

The most critical part is always the beginning. It is where hesitation, self-doubt and all those nasty ideas that hold you back come in. But, refuse to listen to these. Instead, gain the momentum and get on with it. Start with simple things. Take the baby steps. It is easier to be continuously motivated when you know that you are achieving something every time you try. Afterwards, it is much easier to push yourself to finish the task or goal you are trying to pursue.

You need to keep on believing in yourself and your dream – no matter what.  Life knows how to deal with us. It can sense whether we are hot or cold toward our dreams. When we are on fire, it throws at us experiences that will shake our beliefs in ourselves, in the dreams we are trying to pursue.  It is when you are already near the achievement of your goal that you should be careful. Because it is during times like this that you will have to prove to life that you truly are serious about pursuing your dreams. In this critical moment, don’t back down, no matter how strong the urge to forget about everything you have worked for. Keep a positive outlook.

Remember to reward yourself for the little accomplishments along the way. Acknowledge what your smaller success is – and reward yourself.  It can be something as simple as going to your favorite restaurant for lunch.  It can be that new pair of shoes that you’ve been looking at.  And, know that those little successes lead up to achieving your dream.  Keep yourself motivated always!

Working From Home – Tips To Finding Your Passion

§ October 11th, 2012 § Filed under Working From Home § Tagged , , § No Comments

“Choose a job you love, and you will never have to work a day in your life.” – Confucius

One of the keys to being truly happy is to find your passion in your work. A recent survey showed that 75% of people do not even know what their true passion is. I find that disturbing, because it is a wonderful feeling to be able to make a living doing something that you love. And, it’s sad that so many people live out their lives doing things that they hate to do.

Here are some questions to ask yourself to possibly help you find your passion:

1. What excites you? What makes you smile?

2. What are you good at? What do people ask your opinion about?

3. What do you read about? What magazines do you buy?

4. What comes easy to you?

5. What do you like to talk about?

6. What do you regret never attempting?

7. What would you do for free?

Take some time and truly think about each of these questions. Take a piece of paper and write down your answers to each question. Is there anything that pops up on more than one list? Is there anything that shows up on all of the lists?  You are on your way to finding your passion.

This exercise may take you some time – and some major soul-searching to complete. But, it will be time well spent. Isn’t worth finding what will make you jump out of bed each day excited about life?

Remember, we only go through this life once – be happy and enjoy!

Working From Home – The Importance Of Language In Setting Goals

§ October 9th, 2012 § Filed under Goals, Working From Home § Tagged , , § No Comments

You can’t expect to hit a target if you don’t have a target in the first place. You must set goals in order to effectively achieve anything. Preferably, your goals should be written down.

When setting your goals, there are five basic things to consider, as we learned in grade school, called the “5 W”s. The first to ask your self is the “what” question. “What is my goal in this situation?” and “What do I hope to gain from this goal?” for example.

The second question is the “why” question. “Why am I interested in accomplishing this goal?”

The third is the “when” question, as in, “when do you plan to meet this goal?”

You may need to ask “Who will I need to get help from?” This is a motivating question to get you to think about planning your goal. And the last of the five is the “where” question. The where question can be “Where am at right now in relation to accomplishing my goal?” But there is another important question to ask yourself in addition to aforementioned.

Once you have answer the 5W’s, the next important question in goal planning is: how. How are you going to accomplish your goal? This is where the real planning of your goal begins to shape.

Setting goals and telling your subconscious mind what you want to change does not involve magical incantations; there’s not just one right way to do it, but there are some pitfalls to avoid:

1. Avoid vague wording – One characteristic of the subconscious mind that can really be irritating is the way it takes everything so literally. That sounds Ok – maybe even obvious – until you take a look at how sloppy our language really is.

2. Be positive. Always try to use positive wording for your goals. This can be difficult, especially in those situations where you are trying to quit or get rid of something. If you absolutely have to use a negatively formulated goal, go ahead, but try for the positive approach first.

3. Use “I”. In your goals, address yourself as “I,” not “you”. Say “I will . . .” Your aims are a conversation with yourself, your own subconscious mind. It is part of you.

4. Be visual. Your subconscious mind understands pictures more readily than words, but you have to communicate with it through words, to some extent. Therefore, the trick in getting your subconscious mind to understand what changes you are trying to affect is to build pictures. Make them as vivid and clear as possible with lots of description.

5. Make it Personal. Use language and images which reflect your own experience. We all have our own memories and experiences of the world, and speak to ourselves in our own language. Express your goals in your own words and use images you are familiar with.

Get the language right on your goal planning and you will be fired up with enthusiasm with a clear idea on how to achieve your goals.

 

Working From Home – What is Affiliate Marketing?

§ October 3rd, 2012 § Filed under Working From Home § Tagged , , , § No Comments

Affiliate marketing basically means selling other people’s products for a commission online. Affiliate marketing is similar to offline sales where sales people earn a commission for selling a product; the difference is that all selling is conducted online.

As an affiliate marketer you will research and find products to promote on your website. Each time you make a sale through your affiliate link you will earn a portion of that sale. The commissions can vary from as low as 7% to a generous 50%.

The sales are tracked through your unique affiliate ID which is assigned to you at the time you sign up for a specific affiliate program. Your unique affiliate ID is tracked and each time a sale is made through your link it is recorded. A good affiliate program will give you plenty of tools for promoting their products as well as a comprehensive member’s area where you can track your affiliate sales and commissions.

Affiliate marketing is a good way to get started online. You can be set up and ready to go within a few days and there is no need to spend any time creating your own products or purchasing inventory. You are simply promoting other people’s products, which means the vendor is actually responsible for order fulfilment, customer service and anything else related to the sale – you simply refer the sale to them and get paid for doing so.

For example if you have a love of cooking, you can create a website around cooking related topics and include tips, recipes, and reviews of all your favorite cooking gadgets. You can then find affiliate programs online and promote some of those products on your website. You can find programs by doing a search under your chosen topic such as “cooking” and adding the words “affiliate program” to that term.
You can also find affiliate programs at places like CJ.com.

Although affiliate marketing is an easy way to get started online, there is a little more to it than just throwing up a few links and banners and waiting for the affiliate check to arrive. A good affiliate marketer knows it takes time and effort to make sales.

A wonderful way to learn about affiliate marketing is through an organization called NAMS – Niche Affiliate Marketing System.  They show you step by step what you need to do to start and grow your business.  Usually this is a program with a monthly fee – but for a short period of time – they are running a special.  You can purchase a lifetime member for a very reasonable price.  I suggest you check it out at http://budurl.com/NAMSforlife.

If you are working from home – or thinking about working from home – NAMS is a great way to get started.  Please take a look at them.  Their training is incredible!  http://budurl.com/NAMSforlife

I’ve been a member for quite  a while now – and I highly recommend it!

 

Staying Motivated While Working From Home

§ September 27th, 2012 § Filed under Motivation, Working From Home § Tagged , , § No Comments

It happens to the best of us. Sometimes, the drive, energy, enthusiasm, interest and passion just drain out.  So what do you do in times when you just don’t feel like doing anything? Or when too much needs to be done and all you ever want is to quit?  Read on for some tips that should help.

Imagine the consequences.


Worst comes to worst, you will lose the opportunities you are trying to pursue or lose your sense of enjoyment in life. When lacking in motivation, think of the worst case scenario that may happen because of it. Then, maybe, just maybe, you’ll be in the mood to get off your butt and start moving.

Just begin.

Quit the mental chatter. Quit the debate in your head. Quit the inner dialogue that pushes and pulls you from doing whatever it is that you need to do. Realize that hesitation doesn’t do you any good, it wastes your time at best. So why do it?

Stick with the plan.

Given that you have already started going for your goal, the next problem you’ll be encountering is sticking with it. It is never easy to stick with the plan because the temptation to give up or give in if wanting to rest, relaxation or slack off is too strong. No matter what happens though, just stick with it. Never, for one second, turn your back on your goals. Keep your eyes on them and keep moving toward them!

Be passionate.

Be passionate about your work.  You need to have a love of what you are doing.  If what you are doing doesn’t excite you – or you don’t make it interesting – then motivation jumps out the nearest window.  Have a passion about what you do.

Be careful when listening to that tiny voice.

The worst battles often happen inside the head, not the act. What limits us in most cases is the self talk that convinces us of the negative sides of goal, of our self, or of our dreams. Shut this voice out and you will find it is easier to be motivated.

Many people have problems from time to time with staying motivated.  Hopefully these above tips will help you to get through those times.

 

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